Packaging
Packaging
In 2018, Tap2Tag assigned me to liaison with a major American retailer and redesign their packaging. These designs used a few components of the existing packaging. The new designs were approved by both Tap2Tag and the retailer, and have been in production ever since.
INterior Trays
I also redesigned the interior trays to hold and display the product within the package. The blue background is used for Tap2Tag’s medical devices. For the Pet Tag, I recycled a design from the front of an older box so that the tag now appears to hang from the printed collar. Tap2Tag also sells an Adder which can be put around any wristband. I designed a faux wristband to display the Adder in the box.
Die Cut Templates
I created vectorized die cutting templates for the packaging manufacturer. These lines instruct the machine where to fold and where to cut.
Digital
Along with product shots and logos, the package features graphic elements. I made these components, including variations on a cellphone, a wristband, tiny screens, and the background swirls. I worked closely with a representative from the retail store to find the best size and placement for these components.
