This is a version of the shot list for Tap2Tag’s 2018 StartUp Fashion Week Commercial.
Organization and planning are vital for any large project. However, flexibility is also necessary for creative work. I made the decision to swap out the subway scenes for a taxi scene on the day of the shoot. This streamlined the story and more powerfully demonstrate the payment capability of the product.
Even a simple still from the taxi scene captures the functionality of the bracelet.