Unikron Video Special Effects
The profile screen for Tap2Tag’s Connect line was in development when we shot the 2018 commercial.
I imported a green screen for the actor’s phone and directed her to press the screen and respond as if the image had appeared.
Once I had the new design notes from the parent company, I created screen mock-ups and hired Unikron video effects studio to create the special effect. Because the phone screen is small, I made the orange “Connected” button larger than life so that the audience would catch the transition. I re-edited Unikron’s clip into the commercial before making colour adjustments to the commercial as a whole.
Below are a before and after video still of the green screen, the three images I created for the screen, and the final clip.
I developed the Be a Hero! Save a Life! campaign for Tap2Tag’s print advertisement in FanExpo magazine in 2017.
I hired talented comic artist Ally Colthoff to draw this scene, providing her with the following instruction:
“On the left, our man in distress is lying on the ground, his head facing the sky and slightly toward us. His dress should be business casual to identify him as a formal, professional person. Crouching behind him, our hero is using her phone to tap his wristband.”
I then modified the bracelet to match the latest Tap2Tag model, and added some colourful font to catch the reader’s attention.
Recycling the Pet Tag Box
In 2018, Tap2Tag sealed a deal with a major American retail store. They asked me to remodel their packing for three products in a three week period. They liked some aspects of their original packaging but not the overall look.
I recycled a cute cartoon cat and dog from an older package, making some minor modifications to the details to match the new colour scheme. I then moved an image of a pet collar from the front of the package to the inside tray to make room for my new design elements. Finally, I redrew the cut-lines on the box and tray so that the machine accurately cuts and folds the box and inside tray.
Reusing the strongest elements of the old design made the design recognizable to those familiar with the old packaging. It also saved the company time and money.