Connect Commercial Reel
Connect Commercial Reel
This is a collection of four commercials which fit together to make a small campaign. In the boardroom video, a young professional learns how to use the Connect Business Card. In subsequent videos, she uses Connect products to pay for a bill and exchange business information with colleagues.
To create the commercials in the Tap2Tag Commercial Reel, I wrote scripts and shot lists. I auditioned actors, hired make-up artists, a director of photography, editors, and special effects editors. I directed each shot and lead the editing team.
The Tap2Tag Commercial Reel was shown as an introduction for Tap2Tag’s Connect product launch at StartUp Fashion Week in Toronto and Montreal and the Consumer Electronic Show (CES) in Las Vegas. It continues to be featured on Connect, TeqMarq (Tap2Tag Canada), and Tap2Tag UK sites.